Graphic Design Critique
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Use Microsoft Word or Google Docs for this assignment. Copy and paste the work you are critiquing found below on the document. Answer the Graphic Design Critique Questions (Part 1 and Part 2) BELOW.
Graphic Design Critique Questions
PART 1 - DESCRIBE, ANALYZE THE WORK
In a short PARAGRAPH of at least FIVE sentences explain the piece of graphic design: is it a logo, brochure, packaging design, magazine ad, etc.? Do you notice any of the formal elements or principles of design used in the work? Pretend that you are explaining what it looks like to someone over the phone: Describe the design: colors, photographs, text, etc.
Is the design type-based, image-based, or a combination? Why?
PART 2 - JUDGMENT OF THE WORK
In a short PARAGRAPH of at least FIVE sentences do you believe the design is successful? Why? (Please tell me based on your answers from above) Do you feel the message is clear, understandable? What was the designer was trying to accomplish? What do you think is the MEANING of the work? Did they accomplish this goal? If not, what would you change about it to better communicate the message?
PART 3
Save to your Z: drive as YOUR LAST NAME_Critique 1, 2, etc. then, PRINT it and turn into class basket for grading.
Graphic Design Critique Questions
PART 1 - DESCRIBE, ANALYZE THE WORK
In a short PARAGRAPH of at least FIVE sentences explain the piece of graphic design: is it a logo, brochure, packaging design, magazine ad, etc.? Do you notice any of the formal elements or principles of design used in the work? Pretend that you are explaining what it looks like to someone over the phone: Describe the design: colors, photographs, text, etc.
Is the design type-based, image-based, or a combination? Why?
- Image-based design - In the case of image-based design, the images must carry the entire message; there are few if any words to help. These images may be photographic, painted, drawn, or graphically rendered in many different ways. Image-based design is employed when the designer determines that, in a particular case, a picture is indeed worth a thousand words.
- Type-based design - In some cases, designers rely on words to convey a message, but they use words differently from the ways writers do. To designers, what the words look like is as important as their meaning. The visual forms, whether typography (communication designed by means of the printed word) or handmade lettering, perform many communication functions. They can arrest your attention on a poster, identify the product name on a package or a truck, and present running text as the typography in a book does. Designers are experts at presenting information in a visual form in print or on film, packaging, or signs.
- Image and type - Designers often combine images and typography to communicate a client’s message to an audience. They explore the creative possibilities presented by words (typography) and images (photography, illustration, and fine art). It is up to the designer not only to find or create appropriate letter forms and images but also to establish the best balance between them.
PART 2 - JUDGMENT OF THE WORK
In a short PARAGRAPH of at least FIVE sentences do you believe the design is successful? Why? (Please tell me based on your answers from above) Do you feel the message is clear, understandable? What was the designer was trying to accomplish? What do you think is the MEANING of the work? Did they accomplish this goal? If not, what would you change about it to better communicate the message?
PART 3
Save to your Z: drive as YOUR LAST NAME_Critique 1, 2, etc. then, PRINT it and turn into class basket for grading.
