In advertising, graphic design is the use of text and graphics to create a visually appealing message that entices consumers to learn about the product/service being offered and move to the next step in the purchasing process. Print ads are an effective, affordable advertising medium you'll usually find in magazines and newspapers. Print ads must be eye-catching and attractive to draw the viewer’s attention.
Create an advertisement for one of the TV shows on the Discovery Networks. Use the websites listed below to find a show. You must use at least 8 images, not including logos, to complete the project.
Discovery Networks sites
For this project I am supplying you with some of the items you'll need to complete your ad. Use the files in the Visual_Arts on 'sapps-01' > Computer Art > Discovery Networks Print Ad.
The folder contains the following files:
Photoshop - Advertising - Graphic Design
This type of product is created by a Graphic Designer for an Advertisement used promote a product
What is a Graphic Designer?
Graphic designers—or graphic artists—plan, analyze, and create visual solutions to communications problems. They find the most effective way to get messages across in print and electronic media using color, type, illustration, photography, animation, and various print and layout techniques.
Graphic designers develop the overall layout and production design of magazines, newspapers, journals, corporate reports, and other publications. They also produce promotional displays, packaging, and marketing brochures for products and services, design distinctive logos for products and businesses, and develop signs and signage systems—called environmental graphics—for business and government.
An increasing number of graphic designers also develop material for Internet Web pages, interactive media, and multimedia projects. Graphic designers also may produce the credits that appear before and after television programs and movies. Find out more about this design career @ http://www.aiga.org/content.cfm/guidewhatisgraphicdesign
Art & Design Concepts in this lesson...
ELEMENTS & PRINCIPLES OF ART & DESIGN
Scale and Texture
Scale/Proportion - Proportion is one of the principles of art which describes the size, location or amount of one thing compared to another.
Texture - Texture is the way something feels when you touch it. Artists also create the illusion of texture in artworks such as paintings, drawings and prints.
Look at the ads below and find some other via the web. Get ideas from these and develop work own advertisement.
Just because you're buying a full-page print ad doesn't mean you have to fill the entire page with text and images. White space is just as important to your print ads as the copy you write.
White space makes your print ads more visually appealing, which will pull more readers into your ad. If your ad doesn't invite the reader in, they won't ever make it to the end.
The activity or profession of producing advertisements for commercial products or services.
Look at the process of creating an Ad Campaign for Discovery Channel