Logo DesignDesigning a Logo
A well-executed logo embodies the spirit and character of a company. It is “instant identity,” a way of capturing how companies feel about themselves and conveying that image to the outside world. Pictorial symbols have existed throughout history of humankind – from the pictographs used by prehistoric people to the visual insignia used to represent families in the Middle Ages. But, it was not until the Industrial Revolution that the use of brand names, labels and trademarks became widespread. Today, everybody from small businesses to huge corporations use a logo. They still represent value; in fact, major brand names, and their accompanying logos, are powerful commodities in the business world. A logo represents a certain level of quality and service, and the brand loyalty and development of public trust generated by this logo in turn helps to ensure the reliability of the company and its products. The company logo, in many cases, can become almost as important as the company’s product or service. WATCH THE VIDEO
DIRECTIONS
Your assignment is to create a logo for one of the fictional companies listed below employing the concepts of:
Your logo MUST be a Combination Mark (Text and Symbol) REMEMBER - The best logos are simple! Don't make it too complex. Fictional companies you MUST select from CLOTHING
TECHNOLOGYAUDIO COMPANIES
LANDSCAPING/RECYCLING/ENVIRONMENT COMPANIES
RESTAURANTS
CREATIVE DESIGN COMPANIES
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ObjectivesStudents will:
AssessmentStudents will be assessed by their involvement in the entire process:
Vocabulary
Grading Rubric
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Project Steps
1. Complete the Logo Inspiration handout - Worth 25 pts.
2. Pick one of the companies listed above. This is the client you will be working for that needs a logo
2. Pick one of the companies listed above. This is the client you will be working for that needs a logo
3. Take the Logo Sketches Sheet located on my desk. Using a PENCIL
(I have pencils available if you need one) create 4 different logo sketches like the example below. These do not have to be prefect, but do a fairly neat job on this. See examples below. Bring this up so I can look at these with you. Together we can decide which one is the best option to refine, and make as neat as possible. Worth 50 pts.
(I have pencils available if you need one) create 4 different logo sketches like the example below. These do not have to be prefect, but do a fairly neat job on this. See examples below. Bring this up so I can look at these with you. Together we can decide which one is the best option to refine, and make as neat as possible. Worth 50 pts.
4. Use the Final Logo Sketch Sheet to refine the chosen design. This time, you should do this as NEATLY AS POSSIBLE! I have rulers, and other drawing instruments if you need them. It will make tracing with the pen tool easier inside Illustrator. Worth 50 pts
5. Bring this to me when finished. I will SCAN it for you and place it in the __LOGO SCANS folder on the V: drive > Computer Art 2 > Period 1 folder
6. Turn both the Logo Sketches Sheet and the Final Logo Sketch Sheet to me for 100pts. total
6. Turn both the Logo Sketches Sheet and the Final Logo Sketch Sheet to me for 100pts. total
7. Open Adobe Illustrator
8. Open the Logo Design TEMPLATE.ai file located on the (G:) Graphics drive.
9. Go to File > PLACE > Browse to find your scanned logo.
See video below on how to Place your scanned logo into the
Logo Design TEMPLATE.ai file
8. Open the Logo Design TEMPLATE.ai file located on the (G:) Graphics drive.
9. Go to File > PLACE > Browse to find your scanned logo.
See video below on how to Place your scanned logo into the
Logo Design TEMPLATE.ai file
10. Double click on this Layer in the Layers Palette > lock it and dim it to 50%.
11. Select the Pen Tool > set the Stroke color to Black and the Fill color to NONE.
12. Begin to TRACE your scanned logo with the Pen Tool. Remember what we did when we completed the pen tool and pathfinder panel projects.
13. The Shape tools could also help you create this logo. (The link will take you to a video about Shapes in Illustrator)
14. This first logo design is 100% solid black.
15. After this logo is fully completed and HAS TEACHER APPROVAL to proceed (PRINT it and show it to me), additional versions of this logo in grey, white on a black background, full color and scale changes will be created on Logo Design TEMPLATE2.ai and Logo Design TEMPLATE -SCALES.ai. Both are located on the (G:) Graphics drive.
Watch the video on How to Scale logos correctly
16. Save these documents when the files are completed to the correct folder on the V: drive
17. Complete the Logo Design Reflection Questions located on my desk and turn into me when finished. Worth 50pts.
- Last Name Logo Design B&W.ai
- Last Name Logo Design Color.ai
- Last Name Logo Design Scales.ai
Worth 100pts.
17. Complete the Logo Design Reflection Questions located on my desk and turn into me when finished. Worth 50pts.
18. Now put your Logo on a T-Shirt. This file is located on the V: drive > Computer Art 2 > T-shirt_Mockup.psd
Worth 25pts. Save to correct folder on the V: drive as:
Worth 25pts. Save to correct folder on the V: drive as:
- Last Name Logo Design t-shirt.psd
Please look at the following videos below for additional ideas to help you use Illustrator in creating your logo.
Tutorials - Creating Logos
Watch these to see the steps and techniques to create a logo in Adobe Illustrator